Showing posts with label authors. Show all posts
Showing posts with label authors. Show all posts

Sunday, May 20, 2012

Lost in Development

I'll open this post by saying that this will be the last post on this platform as everything including the Surveillance Report have been migrated to www.pwcreighton.com I would like to thank everyone for their contributions to this blog and continued support. Over the course of the last year this platformed has obtained more than 10,000 unique visitors and over 15,000 page views.


Platform, platform, platform.

As you're first diving into the writing world, you hear a lot about developing your writing for publication and developing your writing platform. There is a lot of discussion about what the first move is towards publication, do you join writing groups or develop your personal brand? While that is more of a personal argument, there is strength in establishing a primary platform after you have cover-art.

When you establish a writing platform, it's not only about creating a medium for your voice, it's about branding yourself and your work. This is where things can get interesting. Personal branding is not only about developing a tone for your work but a distinct style that is identifiable with you. This is the very definition of branding, distinctive style, iconic images and specific tag lines that convey everything that is the brand.

So, when I first launched my platform last year I hoped it would be effective and I had no idea if I would write anything anyone wanted to read or if it would be a representation of my style, my brand. Writing Files and now The Surveillance Report have been very effective both at establishing my voice and presenting my persona, my style and brand. While a blog is essential for any writer's platform, even more essential at challenging your writing skills, it is only a piece of a true platform.

If a blog is the core, the heart of any writer's platform, then the website would be the actual body.

A website presents a unified brand, there are continual updates, video, photo, and easy to use links that tie together all of the author's platform elements. This is where things can now become very confusing. In the past it was as simple as choosing to build a website to represent yourself, today a blog can carry all of the same functions. So, what are the advantages of a website over a blog? Is there even a distinction today? Many websites are actually built using blogging platforms, wordpress, blogger, etc.

As a designer that can also develop I found myself in quite a bit of a conundrum. I had to pull myself away from writing and editing the sequel to Nightfall just to develop a platform that suited my current needs and answer all of the fundamental requirements by readers. Jody and Roni have great insights here and here.

I started scrounging around looking for inspiration, what should an author site have? What are the essential elements, what do the best author sites have in common? Well, to my dismay as a designer, I was absolutely horrified by what I found. Not only do authors violate branding rules, but also every internet marketing premise when it comes to their websites. I could only find the Huffington Post's article on the top Author websites. It was very telling, even top named authors have atrociously bad websites. It's clear that some of these authors would never make it as fresh-blood today.

So, avoiding the mistakes and aiming for a very savvy site, I wasted an entire week building a website that still didn't turn out the way I had envisioned. It was all too easy to stop and call it done, but as a writer today either just starting out or a fresh-blood author platform and branding are just as integral as the writing that you produce. This first effort cost me two weeks and it was a complete waste of time. I did not want to waste my time any further and I certainly did not want to be another of the authors where you stumble across the site and say "Wow, when was THAT built?"

It was about this time I stumbled across an article by fellow wordsmith Roni Loren that discussed her new website and how she put it together with a new platform. So, I followed her advice and gave this platform called 'squarespace' a chance. I gave it a couple of hours and thought it was terrible, I couldn't get it to do anything I wanted. Then it clicked. After perusing the squarespace boards I could get the site to do anything I wanted it to with a few clicks.

I devoted a couple hours to designing the site and with only a bit of fussing I had the entire site built and not one but two blogs constructed (including pulling in all of the Surveillance Report and comments). It was clean, modern and matches all of the needs. While it's not revolutionary in layout or styling, I love the look of it and it is me. It was completed in just a few short hours and now I'm back on track.

-Side note - Particularly proud of the design with the headers. -

 So what is the takeaway? Well, if you're a writer then you need something that defines and presents your brand but you also need something that won't hurt your writing time. Writers are some of the best individuals, and the last thing anyone wants is to hear laughter because of their heinously bad website. A website is the very structure of a writing platform it needs to be built well and it needs to cater to a host of needs including your blog.

In short, writers have precious little time. While you might be able to build, design and orchestrate a platform from scratch, it doesn't mean that you should.

Join me on my new platform www.pwcreighton.com and remember to subscribe to the new Surveillance Report there. :-)

Wednesday, May 2, 2012

Intriguing Observations: Inspiring Locations


The Intriguing Observations series was created to gather some of the greatest supporters and bloggers to provide their own insight on all things creative both in their ventures and their techniques. This week on the guest series is another all-star supporter and an outstanding wordsmith Jen Talty.

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Everyone has a place where they “think”. It’s a place where our mind just wonders deep into thought about anything and everything. I have two thinking places. The first one is in the shower. The problem is the moment I step out of the shower, the intense thoughts have left me and that’s a problem when those intense thoughts are great dialogue for my book. Or anything else having to do with my book.

If I happen to have a light bulb moment I have to run out of the shower and go write it down. Otherwise, gone forever or until my next shower.

I sometimes try not to think in the shower. That’s interesting…and impossible. It’s like my brain goes shower…think…shower…think and there is no stopping it. I do believe I have some great ideas that occur to me while in the shower.

The second place my brain thinks is in the car while I’m driving somewhere. This too poses a problem. I have a voice recorder on my phone, so the problem isn’t necessarily that I don’t have the ability to get my thoughts down, its that the thinking aspect is so intense I don’t think to get the voice recorder out until it’s too late and my brain and I have left the vehicle and the thoughts behind.

The bigger problem with my brain thinking in the car is that I have a tendency to forget where I’m going. I also sometimes forget there are “real” people in the car with me. For example, driving my children to hockey rinks. They will yell “mom, mom, mom, mother, mother, JENNIFER!” and they yell this a few times until they finally have my attention and they tell me I drove right past the exit about 8 exits ago. ARGH!

There are other places I like to think. When I walk. Or when I’m at the gym. I used to play golf and I’d think a lot out there, but then I’d walk right past my ball on the fairway, up to the putting green and realize I hadn’t take a swing at my ball to get it to the green…yeah, that’s a problem. When I’m cleaning, I’m thinking. And thinking, and thinking. When I’m doing cleaning, I go to the computer and type out my thoughts. However, these other places the thoughts tend to linger with me longer.

I have to wonder if the intense thoughts I have in the shower or while driving have to do with some sort of “safe” feeling my brain has. It’s like my brain has it’s own free will and does whatever it wants. Any other place I think, including while cleaning or just going for a walk, I feel like I have control over my brain, but in the shower, or driving, nope, it just wonders off were it wants to and then the moment I stop, it stops too. But worse, it hides those wonderful thoughts deep and then I have to play “mind” games with myself to find them. Most of the time the brain gives them. It as if the brain understands how important they are to me, but either enjoys watching me freak out that I can’t remember what I was thinking, or is trying to teach me a lesson to pay attention.

The mind is a wonderful thing. Now, I must go shower…I need to write, so hoping the brain works its magic  so I have something to work with when I sit down in front of the computer.

Where are your favorite places to think?


Jen Talty is Co-Creator of Who Dares Wins Publishing, Author of Romantic Suspense, Speaker, Writing Instructor and Hockey Mom. 

Website: http://www.jentalty.com/
Twitter: @jentalty
Who Dares Wins Publishing: http://whodareswinspublishing.com/

Monday, April 9, 2012

The Artistic Product

Desire, Appeal, Demand, Art....

In any creative venture there is an element conceptual fulfillment and appeal. Often many choose to define their works as an art. These concepts demonstrate a defined expression and communicate emotion through specific aesthetic criteria, in short works that are of more than ordinary significance.

There are many different mediums that can be termed art, ranging from the standards of painting and sculpture to writing and even film or gaming. The ideal of conveying a concept through a medium in such a way as to be desirable is a fundamental motive for many artists. Through practice, refinement of technique and expression a work can be viewed as art.

While any work can be viewed as a work of art it is undeniably the aesthetic criteria that permits the work to be classified and termed "a work of art" within the medium. The aesthetics of a piece, while entirely subjective, are often representative of the 'high-concepts' that determine the appeal of the piece.

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As with any creative work, the determination of appeal is quite subjective however the broader the appeal the more accepted the piece is overall.

It is the appeal of a piece that many artists seek so that the work is broadly accepted as a work of art without dispute. Many artists are willing to sacrifice for the sake of their work, barely making a living while trying to find 'mainstream success' in their desired field. These Starving Artists epitomize the concept of an artist and are entirely dependent on the demand for their work.

Starving Artists and demand are where a couple of misconceptions enter.

Many writers/artists that are new to the industry often claim that their work is art as a defense to changing their work. As previously discussed, there are components to this that determine viability of their claim and then there is the misconception about the 'Best Seller' author.

The Best Seller author may have made their way into the best selling ranks but it does not mean that they have left 'Starving Artist' status. Most authors work other more permanent jobs because it often takes more than six published works and at least 2 'best sellers' before they can even consider focusing on being an author as their career.

In reality, an artist creates a work that they hope has enough appeal to drive the demand for their work including future works. Successful artists can convey their work with broad appeal but still remain truthful to their original concepts so that it is a work of art. Even starving artists who have sacrificed for their art dream of 'breaking into the business' and having their work desired. This desire effectively makes the work of art a product.

Products rely on marketability to determine success and even art needs an audience to claim success. In the writing industry success is measured in more facets than stars in the sky but claiming a work is art is not a defense against change, it only means that you'll be left by the roadside in an industry of unique artistic products.

Sunday, April 1, 2012

Assembling Art

The argument of art has always been not only a conceptual one but one of personal perception of both the product and the practice used to create that product.

A recent story that has brought into question series endings as well as artistic vision has been the whole Bioware/Mass Effect 3 ending that has managed to go from an industry specific topic to national news and even spurred Forbes to begin analyzing the industry. This is really interesting because it is an argument of artistic expression versus respect for the property for fans.

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Many critics and writers, even myself have dedicated significant time to analyzing writing as an artistic expression, an art form. Through comparisons in perspective, similarities in techniques across mediums including photography, film, sculpture and even performance arts, writing is about the art of creation but is that all?

The primary dispute that critics are using to defend the flawed story of Mass Effect 3 and often what many writers also rely on it the idea that it is art. The story is an art and the creator has full artistic license to craft the work however they see fit but this isn't entirely true.

"Many definitions of art have been proposed by philosophers and others who have characterized art in terms of mimesis, expression, communication of emotion, or other values. During the Romantic period, art came to be seen as "a special faculty of the human mind to be classified with religion and science"-Wiki

When an artist creates their piece of work it is what they envisioned and they are ultimately only constricted by how they perceive their own work. This entire process changes when the artist chooses to share their work with others as a career. The work then needs to become commercially viable.

In every artistic medium there are criteria that need to be addressed for the work to be accepted by enough critics and individuals to be a viable work.

What this means in short, a toddler's crayon drawing may be art to their mother but no one is likely to be buying it for thousands of dollars. In writing terms if someone writes a 200,000 word novel with the grammar of an eight-year-old and refuses to address these issues no one will publish it or want to read it.

For all of the artistic intent every work needs an outlet to be viable. In the writing industry, as in photography and film these are publishers. Publishers set criteria for all works because they have a set target market and prospects for those works already that also establish the work's commercial viability. It's an assurance that any work that they accept will be viable for them. If the artist's work does not meet their criteria then it will not be accepted or they will request it is changed to suit their criteria.

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Many budding writers instinctively dispute the need for changes to their work but the publisher is focusing on what is commercially viable. EVERY work is altered for publication. Some publishers require larger changes and more dramatic alterations to the piece to suit their target while other publishers will only refine the work.

When I was editing Nightfall for my publisher their requirements were fairly simple, no profanity and no trademarks. I had no problem dropping the cursing, it opened up the audience for my work but I found more difficulty with trademarks, mostly giving up car models. In the end it was just a matter of edits.

No matter the medium, if an artist wishes their work to be successful then it should be expected there will be changes that need to be met. If the artist resists the recommendations, then they should also expect the criticisms that come with that choice. While the work may be a piece of art it is also a product. If the customers are not happy with the product while the artist defends their work as art then they should know that they will have fewer customers next time.

While we regard writing as an art form, artistic expression in the finest, we should always be wary of claiming it's our artistic license to make certain choices about our work. If we want to succeed as authors we need to accept the criticisms and make the changes that make our works viable, otherwise it's not a career in writing just more unpublished works in our desk.

Wednesday, March 28, 2012

Intriguing Observations: Blending Research with Real Life in Writing


The Intriguing Observations series was created to gather some of the greatest supporters and bloggers to provide their own insight on all things creative both in their ventures and their techniques. This week on the guest series is another all-star supporter and an outstanding wordsmith  Donna Galanti.

In writing my paranormal suspense novel A Human Element there were numerous spots I had to pull back and do research to blend the writing with my own experiences.

Ben Fieldstone in A Human Element, finds himself in dire circumstances stationed as a U.S. Navy photographer in Pearl Harbor. I too was stationed in Hawaii as a Navy photographer. I know of the dangers sailors can find themselves in on the island of Oahu if they’re not careful.

I was told not to go to the Pali Lookout alone, a spot far above Honolulu in the Ko’olau Mountains. It is set on cliffs with treacherous falls awaiting those who aren’t careful. Or those who are tossed off…or jump off. It’s known for its moaning, howling winds. People have disappeared up there, they’d say. It’s a haunted place where the ghosts of Hawaiian ancestors are said to roam.

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And rightfully so. It is a historic area that was the site of the bloody, historic Battle of Nu'uanu,
where Kamehameha I conquered the island of Oahu in 1795. This Hawaiian warrior king and his army arrived in hundreds of war canoes at Waikiki Beach. The Oahu warriors were led by Kalanikupule, the ruler of Maui and Oahu. Kamehameha's warriors headed to Nu'uanu Valley to face Kalanikupule's men. The battle was fierce and thousands of Kalanikupule's men were driven over the steep cliffs to their deaths. This fierce tale from history inspired me to set a particular dark scene at this spot for Ben. His battle for his own life.

Check out the amazing views from this spot, including the Old Pali Highway Trail where Ben finds himself taken – and tortured. http://www.portaloha.com/SecretsOfHawaii/PaliLookout.htm

These photos, my own memories, and the violent history of this place re-forced this spot as a key
scene in A Human Element.

When I lived on Oahu I quickly discovered we white folks were called haoles by the natives. I had since forgotten how to pronounce it and found a site that pronounces all the words in the world for you. Here is the correct version of haole: http://www.forvo.com/word/haole/ I figured this would also come in handy during book readings, and I was right.

If you've ever visited Hawaii, you might have heard what sounds like another language but it's still English. Since the 1800's, workers from China, Japan, Korea, the Philippines, and Portugal have come to work the sugar plantations originally run by American missionaries. That mixture of nationalities developed into a common language called Pidgin English.

More than half of Hawaii's one million residents are estimated to speak Pidgin. That's according to two Linguists, Kent Sakoda and Jeff Seigal, who created the Pidgin Grammar Book. Hawaii has a population of a little over one million people. About 600,000 are estimated to speak a form of Creole language specific to Hawaii called Pigdin which is a mixture of Hawaiian, Chinese, Japanese, Filipino, Korean and English.

I drew on my memories of Hawaii and experiences with locals speaking in native Pidgin English and found this reference site of words, definitions, and usage. In A Human Element, Ben frequents Chinatown and has an unfortunate run in with a homosexual prostitute who speaks Pidgin and is called as a “mahu.”
http://www.e-hawaii.com/pidgin/pidgin-english-words-starting-with-m

I also found a site that lists a quick cheat sheet on Hawaiian Pidgin English that helped me in my dialogue. http://www.eyeofhawaii.com/Pidgin/pidgin.htm

Here are three excerpts from A Human Element where the local Pidgin dialect comes into play:

Ben, drunk and beat up, hails a prostitute in Chinatown:

Beat up and with no prospects, he needed to find a 'relaxation parlor' and some company. It didn't take long in Chinatown for him to be approached. 
"Howzit, sailor? You hurt? Need some wahine to take care of you?"
"Maybe . . . you got a back room nearby?"
"Yeah, yeah, sure thing, sailor buggah. Da cute! Pretty gray eyes, too." She mixed in the local Pidgin dialect with English. "I'll wash your handsome face for free." She laughed as he touched his face, remembering the blood. He must be a scary sight. 

Ben is confronted by the prostitute’s pimp:
A massive local stood over him. He looked Samoan.
"You cheat me, stupid sailor boy? Is dat what you want to do?"
"Yeah, that's him, Koko." The transvestite stood next to his moke. His wig now back on,
but askew. He smiled at Ben and put his hands on his hips. He had blood on his face from where
Ben hit him. How could he have ever thought this was a pretty woman?
Ben stood up in a torpid daze and shook his head.
Before he could speak the giant grabbed his shirt and glared at him. "You see my girl
here? You ruin her pretty face so she can't make tricks and I'll kill you. She's my money-making
mahu.”

Ben is kidnapped and held at the Pali Lookout by two Samoans:

"I'll pay whatever you want," Ben said. "Just let me go now." His body ached everywhere
but he could think again.
"Don't give me your stink eye, boy." Koko slapped his head again. Ben turned his face
away. One of them pulled his head up by his hair and slapped duct tape on his mouth. Ben
quivered.
"Got chicken skin there, eh?" Koko caressed his arms. "No one will hear you scream up
here. This is a haunted place. Your screams carry away on the wind, right, Kami?"
"Right, brah. People too scared to come up here at night with the ghosts of our ancestors
roaming about."

In learning the local dialect I also had to reacquaint myself with the logistics of the island of Oahu. This involved looking at online maps and researching the history of the locales used. I poured through articles and statistics to choose the best pieces to incorporate in A Human Element.

How do you blend research with your own experiences?

About A HUMAN ELEMENT:

One by one, Laura Armstrong’s friends and adoptive family members are being murdered, and despite her unique healing powers, she can do nothing to stop it. The savage killer haunts her dreams, tormenting her with the promise that she is next.

Determined to find the killer, she follows her visions to the site of a crashed meteorite–her hometown. There, she meets Ben Fieldstone, who seeks answers about his parents’ death the night the meteorite struck. In a race to stop a mad man, they unravel a frightening secret that binds them together. But the killer’s desire to destroy Laura face-to-face leads to a showdown that puts Laura and Ben’s emotional relationship and Laura’s pure spirit to the test.

With the killer closing in, Laura discovers her destiny is linked to his and she has two choices–
redeem him or kill him.

Readers who devour paranormal books with a smidge of horror and steam will enjoy A HUMAN ELEMENT, the new novel about loss, redemption, and love.


Reviewers are saying…“A HUMAN ELEMENT is an elegant and haunting first novel. Unrelenting, devious but full of heart. Highly recommended.” –Jonathan Maberry, New York Times best-selling author of ASSASSIN’S CODE and DEAD OF NIGHT


“A HUMAN ELEMENT is a haunting look at what it means to be human. It’s a suspenseful ride through life and love…and death, with a killer so evil you can’t help but be afraid. An excellent read.” –Janice Gable Bashman, author of WANTED UNDEAD OR ALIVE, nominated for a Bram Stoker Award.

Donna Galanti is the author of the dark novel A Human Element (Echelon Press). She won first place for Words on the Wall Fiction at the 2011 Philadelphia Writer’s Conference. Donna has a B.A. in English and a background in marketing. She is a member of International Thriller Writers, The Greater Lehigh Valley Writers Group and Pennwriters. She lives with her family in an old farmhouse in PA with lots of nooks, fireplaces, and stinkbugs. Visit her at: www.donnagalanti.com

LIKE Donna’s Author Facebook page for news and updates! Her tour runs through April 11thh with book giveaways, more guest posts, and interview fun, and a chance to win the big prize giveaway! So pop over to her blog to see the full tour schedule.

Connect with Donna here:
Twitter: https://twitter.com/#!/DonnaGalanti
Facebook: http://www.facebook.com/DonnaGalantiAuthor
Blog: http://blog.donnagalanti.com/wp/

Purchase A HUMAN ELEMENT:
Amazon  Barnes & Noble Smashwords

Monday, January 30, 2012

Author Anxiety

Anyone outside the publishing industry or even those just starting their writing journey have a distinct vision of the 'author.' The private, relaxed individual sitting in their own home office plugging away at their keyboard while downing coffee. Not that there isn't some truth to this image, most authors have more coffee in their system than blood, but TV, movies and stories romanticize this image.

The first-time author is a far cry from that idyllic vision that the entirety of the world seems to portray. In-fact the budding author is actually subject to more stress than they could anticipate.

Just starting out the writer has clear aspirations, a precise writerly dream that they want to accomplish. They receive praise and support for their work from friends, family and other aspiring writers in their circle.  The nervous anxiety that comes with sharing what was private work with the outside world is taxing but the support keeps the writer moving. 

The writer completes their work, making minor edits and revisions based on the input of those offering support. Their supporters start asking the question; "Are You Going to Get it Published?"

Constant questioning from supporters leads the writer to the publishing industry. That perfect, amazing work will now have a home, well, maybe. The writer is introduced into the confusing maze of ambitions, pitfalls, deceit and predators. It becomes a learning process, how the industry works, what is currently trending, roles of agents, editors, the author platform and the loathed query. 

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The writer needs to create an 'author platform.' This is basically a string of social media platforms that work together to help the writer establish a community. Blogging, Twitter, Facebook, Goodreads, Dear Author etc. These need to be tended daily to develop a community and show potential agents and publishers that the writer can establish an audience.

Stress levels skyrocket as the first-time writer is introduced to the confusing logic of 'writers need an agent to reach the publishers but most agents require the writer to have some publishing credit before considering them.' Add in an introduction to Pred-editors, and the process becomes a frustrating mess. The most trusted agencies and publishing houses have guidelines that make prisons look lenient. Generic form letter rejections flood in with little hint at why the writer is being rejected. The publishing industry seems to be an impregnable fortress with a labyrinth surrounding it. Almost 80% of writers surrender at this stage.

First-time authors do have a number of options at this juncture; they can self-publish, they can try a smaller press or maintain their persistence pursuing the traditional route. Fighting their instincts, they start making changes to the masterpiece, editing and revising the work to address the rejections.

The remarkable and persistent few manage to find their way through that mess and through a small bolt of lightning receive a publishing contract. This doesn't mean any of the stress fades at all, this only changes the goals. The writer now needs to evaluate the terms of the contract, are they fair? Does the publisher have a solid distribution network? Sure Amazon and Barnes & Noble are on the list but how far is the publisher's reach? Does it include the itunes bookstore? What about physical imprints or audio? What about media rights? Do the percentages and efforts balance? The writer has a contract and they have a longing desire to just sign but the fear of being betrayed is extremely high. 

Everything balances out, the writer signs the contract and will be a published author soon. The writer can start working on the next project.

Once again the stress levels rise as the first editor dives in while you're filling in all of the necessary paperwork. It is like working for an employer after all. At this time the publisher starts their cover-artist on your project. The editor takes your masterpiece and leaves enough red on it to make you wonder how you ever made it this far. Some things are requisite changes while most are just questioning your logic. The next project is left on hold as the writer is left to make adjustments and edits to their work. Now the writer has the pressure of the publisher to make sure the work is the best. 

Just as the writer begins to find a bit of calm in the routine engagement with the publisher, the cover-artist produces the first mock-up for their title. It looks nothing like what the writer had in mind but the writer needs to fight their instincts once more. The publisher and cover-artist know what will work, the writer can make changes if they want but it may not be advisable. At this stage the writer is introduced to the Line Editor. The last editor said the work was great but the LE goes through every single line with a microscope and scarily enough knowledge about various subjects to win big on Jeopardy. 

The writer manages to endure and completes the line edits. They can turn their attention back to working on the next project. Then the final proofs come in from yet another editor. There are barely any marks on the project now and these changes are made in no-time at all. 

After the proofs are returned come the Galleys, yet another round of edits. Things that slipped by all of the editors up to this point are caught and after a couple of checks the publisher produces the ARCs, that's Advanced Reading Copies for the newbies. It's an exciting time and the writer's work is almost on the shelves. 

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This doesn't alleviate stress, it only causes more. Now come the marketing efforts both from the publisher and the author. The publisher will readily produce booktrailers, get the book to all available channels and push it out to all the review sites that they have ties with and maybe even create Pay Per Click ads on Facebook, Google or Goodreads. There may also be a book tour or blog tour (more common now). The writer can not simple 'fire and forget,' letting the publisher handle all of the marketing. Depending on the publisher, the author will need to design the PPC ads and run them or set up promotions, tours and send out their book to any additional reviewers.

The writer needs that project to be a success, they need to manage the marketing, find time to write and still maintain their author platform so they can be found.

Then it hits home, even with a publisher and a novel about to be on the shelves most large review sites pass along form-letter rejections citing that they don't have enough time or aren't interested in the book. Is the project slipping already? It hasn't even launched yet and it's being relegated to the non-important pile.

Fortunately most authors have grown a thick hide by this time but the doubts still nag at the back of the mind. Then they begin to question the marketing. These review sites are great for grabbing avid readers but they do nothing at grabbing the majority of potential readers who only occasionally read. Forcing out social marketing doesn't work, it only blitzes the same audience over and over again and traditional marketing doesn't work either. Avid readers are only a small portion of sales how can the project possibly be a success?

In truth, it only takes about 100 sales-a-week (ebook) to make the top 10,000 in sales rank on Amazon. Most books are lucky to sell 1,000 copies in their sales life. So long as the novel is available on every possible distribution channel it stands the best chance but not without marketing to push it.

The anxiety of the publishing process never lets up. Even as the book hits the shelves it becomes a concern of sales and reach while the whole cycle starts again for the next project. The romantic image of the author is never fully true. The best authors have just grown accustomed to that stress and keep pushing out their work to assure they have the best possible results.    

 


Tuesday, March 29, 2011

The Obstinate Author

In writing just as in any other professional field there is a sense of business etiquette.

While the digital revolution has made it easier for authors to find their work in publication I can't help but wonder if that long battle to publication is what instills a sense of writing maturity. Is it the mountains of rejection letters? The months of revisions? The cold editors that shred your work? Or is it the critique partners that help you understand you're not perfect and help you move forward?

In the drive for publication writers fight a constant uphill battle to see their work in print and ultimately fight for it to succeed. If a writer is ever to succeed they need to have a dogged determination and obstinate nature. When the world is raining down problems and roadblocks at every turn, it's that nature that allows them to persevere. Unfortunately, that determination may also compromise their ability for their works to succeed if they do not know how to separate their nature from their work.

What has spurred this deviation from the writing analysis was actually a post I discovered from Smart Bitches. An author that used smashwords to reach publication did not find a kind review from BigAl's Books and Pals. While many authors hope for the best when placing the work before a reviewer every writer knows there will be praise and there will be pain. There's no getting around it. Not everyone in the universe has the same taste. The best a writer can hope for is that the praise outweighs the bad reviews. Unfortunately this author could not separate herself from the review. This is an excerpt from her comment on the review:

The book is out there doing well without your comments. My first book is great! and I intend to promote now without your ball. Face it AL, you did a booboo, and you can't correct it!

I know its you AL talking, stop hiding and stand up and be a man!

I want this review removed or its just considered abuse.

Hmm never did get involved in your forum for reasons, now I know why.

Writers are invested in their all of their creations. After spending countless hours translating thoughts into words, virtually living in the world of their dreams it can be jarring to have others criticize that world. If you've had a long battle then you've already experienced the criticisms. Essentially you've hardened yourself against such things.

Once a writer has assumed their platform they have to accept that all of their actions will be visible to both the publishing community and to their readers. A few callous words can easily render a hard-built platform to rubble.

The digital revolution may be re-shaping the publishing world but it is also letting the world make the decisions about the quality of both of writing and of authors. 
 

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