The Perfect Tease

Compelling, Intriguing, Tease…

Any artistic piece is a combination of different elements that are arranged in such a manner as to be compelling to the observer, the audience. Creating a compelling work is more than just the internal elements; the setting, scenes, dialog, pacing even tone of the piece. Making a compelling work is ultimately perfecting the art of the tease.

Every creative work relies on an intriguing presentation to attain the interest of the viewer regardless of the medium.

The primary challenge for any piece is to compress the entirety of the work into a small segment that is both a summary of the piece and an outstanding 'hook' that leaves the viewer with the desire to know more about the work.

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In cinematography, especially the film, this initial hook can be presented as 30 second or 1 minute clip of a work that summarizes the piece, creates tension and makes an exceptionally compelling argument for why the piece should be viewed. Often these promos, or teasers, feature the most dramatic or compelling moments of the overall piece to show a heightened sense of drama and conflict. A secondary approach to the cinematic teaser is to create the compelling nature of the piece by only revealing the unique elements of the work and creating an incomplete picture of the piece.

In these cinematic instances, the teaser is created as an instrument to compel the audience to experience the entirety of the piece. Both approaches rely on the viewer's questioning nature to create sufficient desire to 'fill in the blanks.' Why were the characters fighting/running? What is going on at town/village/office etc.

The differences between narrative teasers and visual teasers are precious few. The primary difference between literature/narrative teasers and visual is that the narrative needs to constantly replicate the sense of the teaser. The cover is the first compelling teaser, combining the most dramatic elements of the piece into a visual representation that serves to intrigue and compel interest.  The synopsis is the second teaser, compressing the entire piece into a few lines that serve to outline the story and leave the observer with the desire to 'fill in the blanks.'

Moving into the actual narrative, the first line that is affectionately known as a 'hook' is the teaser. A highly effective line that serves to pique interest in the piece. The first paragraph, page and even chapter become the more complex teasers that allude to the overall narrative and hint at the direction of the piece. Subsequently, each introductory line in a chapter and exit line serve as teasers to compel interest. This is where perfecting Macro-composition can assist greatly.

Outside of the primary narrative, teasers are constructed in animated gifs, book-trailers and even ad text that are designed to highlight aspects of the work while remaining true to the overall piece.

No matter the medium, all creative works rely on being the perfect tease. Creating that perfect tease is an ever evolving process and what worked previously may no longer be acceptable or effective. The audience is constantly evolving and so too does the art of the tease.

Sustaining Curiosity

First words, sentences and chapters.

In crafting a narrative there is an extensive amount of emphasis that is placed on the opening of the piece. Perfecting the hook of a narrative is one of the most important components of a piece but when the hook is set what comes next?

Whether it's the theme, conflict or the gestalt of the piece that piques the interest of an audience the piece doesn't end after the hook. The creator must continue to evolve their piece but also match the design of the hook. In many instances a vast amount of effort will go into refining the first chapter or hook so that an audience will be engrossed.  Unfortunately the same effort is neglected for the proceeding chapters.

To sustain the curiosity of the audience it is necessary to orchestrate the premise in such a way as to nudge the reader to follow a character through a series of events. This is no different than taking the first hook and replicating it across pages where every page leads to the next.

The standard methods of creating narrative flow ensure cohesion between components however, the most notable methods to maintain interest in the piece is to never duplicate a situation or event. Every chapter should open with a new situation and not re-visit the events that brought the character to that point.

A supporting method to continue the cohesive flow of the narrative is to end each chapter with the hook, a 'cliffhanger.' If an audience is continually asking 'what is next' then it is possible to sustain their curiosity.

Every narrative is it's own mystery carefully crafted to sustain the curiosity of the reader. Like a guide casting breadcrumbs to lead their party to an unknown destination, the creator keeps the plot hidden to give them a chance to speculate. When the final pinnacle is reached it will ever the more breath-taking.