In any creative venture there is an element conceptual fulfillment and appeal. Often many choose to define their works as an art. These concepts demonstrate a defined expression and communicate emotion through specific aesthetic criteria, in short works that are of more than ordinary significance.
There are many different mediums that can be termed art, ranging from the standards of painting and sculpture to writing and even film or gaming. The ideal of conveying a concept through a medium in such a way as to be desirable is a fundamental motive for many artists. Through practice, refinement of technique and expression a work can be viewed as art.
While any work can be viewed as a work of art it is undeniably the aesthetic criteria that permits the work to be classified and termed "a work of art" within the medium. The aesthetics of a piece, while entirely subjective, are often representative of the 'high-concepts' that determine the appeal of the piece.
It is the appeal of a piece that many artists seek so that the work is broadly accepted as a work of art without dispute. Many artists are willing to sacrifice for the sake of their work, barely making a living while trying to find 'mainstream success' in their desired field. These Starving Artists epitomize the concept of an artist and are entirely dependent on the demand for their work.
Starving Artists and demand are where a couple of misconceptions enter.
Many writers/artists that are new to the industry often claim that their work is art as a defense to changing their work. As previously discussed, there are components to this that determine viability of their claim and then there is the misconception about the 'Best Seller' author.
The Best Seller author may have made their way into the best selling ranks but it does not mean that they have left 'Starving Artist' status. Most authors work other more permanent jobs because it often takes more than six published works and at least 2 'best sellers' before they can even consider focusing on being an author as their career.
In reality, an artist creates a work that they hope has enough appeal to drive the demand for their work including future works. Successful artists can convey their work with broad appeal but still remain truthful to their original concepts so that it is a work of art. Even starving artists who have sacrificed for their art dream of 'breaking into the business' and having their work desired. This desire effectively makes the work of art a product.
Products rely on marketability to determine success and even art needs an audience to claim success. In the writing industry success is measured in more facets than stars in the sky but claiming a work is art is not a defense against change, it only means that you'll be left by the roadside in an industry of unique artistic products.